Why Analytics Matter, and Why They Can Be Misleading
Analytics are essential for understanding business performance, but the numbers rarely tell the whole story. KPIs measure specific aspects of a much more complicated system of relationships, dependencies, and feedback loops. Understanding what the data reveals, what it leaves out, and why the numbers change is essential to making better business decisions.
25 Business Tasks You Should Stop Doing Manually
Most businesses accumulate manual work gradually. Copying leads between systems, following up with prospects, sending reminders, creating reports, and repurposing content may each seem like small tasks, but together they can consume hundreds of hours. This article examines 25 common business processes that can often be automated and explains how to identify the systems and information flows behind them.
Selling the Vision: Why Home Renovation Customers Need to See What Is Possible
Home renovation companies are often selling something their customers cannot see yet. HomeVista uses AI-generated visualizations to show homeowners what their space could become, turning an abstract renovation proposal into something concrete that both the contractor and customer can discuss.
Your Employees Aren’t the Bottleneck. Your Workflow Is.
When employees spend their time figuring out what should happen next, the problem may not be their performance. It may be the workflow. Undefined processes create unnecessary decisions, duplicated work, inconsistent results, and rising labor costs. Before hiring more people or investing in automation, businesses need to understand and define how work actually moves through the organization.
How I Automated Social Media Posting with n8n, OpenAI, and Postiz
I built a system that turns a single blog post into a week of social media content. Using n8n, OpenAI, and Postiz, the workflow analyzes what I write, extracts the key ideas and lessons, creates platform-specific posts and images, and schedules everything for publication. The goal is not to have AI replace the writer. It is to automate the repetitive work that happens after the writing is finished, while creating a feedback loop that helps improve the content over time.
WordPress Quick Edit Suddenly Stopped Working
Quick Edit stopped working on a WordPress site, and what looked like a JavaScript problem turned out to be something completely different: two orphaned user roles left behind by an old plugin. Here’s how I tracked the problem down and fixed it.
Custom Software for Modern Businesses
Custom software isn’t about building technology for the sake of technology. It’s about solving the problems that off-the-shelf tools can’t. From automating repetitive work to connecting disconnected systems, the right software can make your business simpler, more efficient, and easier to scale.
A Better Way to Prospect Clients Using Python
Prospecting is hard work. We wanted to create a better way to prospect to new clients. Cold email was not working as well as we would have liked. We wanted to send out video emails to prospective clients to give us a warm opening. However, sending video in email is not practical due to the […]
The Important link between Linguistics and Marketing
Effective marketing is fundamentally about communication—and linguistics provides powerful tools for understanding how that communication works. From pragmatics and social linguistics to semiotics, the way people interpret words, context, symbols, and messaging can have a direct impact on how they perceive a brand.
Three Books That Have Shaped My Business Thinking
I don’t believe in coincidences or luck. Luck is for me is the culmination of learned knowledge applied to a problem. If you don’t have the knowledge you cannot solve the problem. That is why reading books is so important to your success. In this post, I want to propose 3 books that have shaped […]