The Opportunity

The BYU Management Society faced critical challenges with its outdated system for managing global business networking groups. Their legacy codebase was unscalable, difficult to maintain across international chapters, and lacked the functionality needed to stay competitive in today’s fast-paced digital environment.

As part of the Marriott School of Business, the BYU Management Society connects graduates worldwide through professional networking groups. However, their existing platform limited chapter autonomy, hindered user engagement, and made it difficult to support future growth.

The Ask

To address these challenges, the Management Society partnered with Cytrus Logic to develop a modern web application designed to:

• Provide customizable mini-portals for each chapter, enabling local control over:
  • Advertisements
  • Blog content
  • Events management
  • Chapter user administration
• Offer user profiles with:
  • Personal information management (phone, address, etc.)
  • A built-in resume builder
  • Payment processing integrated with a custom payment processor

The Strategy

Recognizing the Society’s need for a scalable and future-proof solution, Cytrus Logic developed a strategy to eliminate inefficiencies and enable sustainable growth. This approach focused on implementing solid design patterns and structuring data for future feature expansion, directly addressing the Society’s scalability and functionality concerns.

The Plan

Phase 1: Data Mapping
To overcome the system’s limitations, we conducted a comprehensive analysis of all required data and business logic. This critical step ensured that every functional need was identified and planned for, reducing future development costs and eliminating scalability barriers.

Phase 2: Modular Architecture
We decomposed the application into manageable components, allowing for efficient development and easier maintenance. This modular structure provided the scalability the Society lacked, enabling seamless integration of future features and global chapter support.

Phase 3: User-Centric UI/UX Design
Finally, we designed and developed an intuitive, user-friendly interface. By prioritizing the user experience, we delivered a platform that is both engaging and easy to navigate, resolving prior usability issues and driving greater member participation.

The Impact
Cytrus Logic’s solution directly addressed the BYU Management Society’s pain points by delivering a scalable, maintainable, and feature-rich web platform. The new system empowers chapters with greater autonomy, streamlines user engagement, and positions the Society for continued global growth.