Dogface Equipment

Dogface Equipment SEO and Facelift Project

Dogface Equipment originally came to use to make some functionality changes on their site. After analyzing their site and realizing that their rankings were in major decline we took action.

    • SEO, Wordpress


In today’s digital age, a website is a company’s storefront to the world. This case study explores the remarkable turnaround of Dogface Equipment, a company facing declining online presence and stagnant business growth. By partnering with a website design and development team, Dogface Equipment achieved a website transformation that quadrupled website traffic and propelled business growth to record levels.

The Challenge: A Website Stuck in the Past

Dogface Equipment’s initial website, created over 15 years ago, had become a significant liability. The outdated design lacked mobile responsiveness, hindering user experience on the rapidly growing mobile browsing market. Additionally, the website suffered from poor SEO practices employed by a previous provider. Keyword stuffing in meta tags, a tactic that once worked, was now penalizing Dogface Equipment’s search ranking. The lack of relevant content further compounded the issue, leaving Google with little information to understand the company’s offerings. This combination of factors resulted in a drastic decline in website traffic, plummeting from 9,000 to a meager 2,000 page views per month. As a result, Dogface Equipment‘s online presence dwindled, directly impacting their bottom line.

The Solution: A Multi-Pronged Approach to Website Revitalization

Recognizing the need for a website overhaul, Dogface Equipment partnered with a team specializing in design, development, and SEO. The solution involved a multi-pronged approach:

  1. Modern, Mobile-Friendly Design: The outdated design was replaced with a modern, responsive website optimized for mobile browsing. This ensured seamless user experience across different devices, catering to the increasing mobile user base.
  2. Content Creation & SEO Optimization: The team identified relevant keywords targeted by Dogface Equipment’s potential customers. Over 12,000 words of high-quality content were strategically created and incorporated into the website. This content addressed user search queries, provided valuable information about Dogface Equipment’s products and services, and incorporated the targeted keywords naturally.
  3. Backlink Building: To establish authority and credibility with search engines, a backlink building strategy was implemented. Backlinks are essentially links from other websites pointing back to Dogface Equipment’s site. By securing backlinks from relevant and reputable sources, the team aimed to signal to search engines that Dogface Equipment offered valuable content.

The Results: A Website Transformation with Tangible Benefits

The revitalization of Dogface Equipment’s website yielded significant results in a relatively short timeframe:

  • Traffic Surge: Within three months, the website experienced a remarkable quadrupling of monthly page views, soaring from 2,000 to a remarkable 22,000. This substantial increase in website traffic translated into a wider audience for Dogface Equipment’s offerings.
  • Revenue Explosion: The surge in website traffic directly impacted Dogface Equipment’s bottom line. The company reported a revenue increase exceeding a staggering 100% following the website revamp. This demonstrates the powerful link between a well-designed, SEO-optimized website and business growth.
  • Improved Customer Experience: The new website provided a user-friendly experience, making it easier for potential customers to find the information they needed. This likely contributed to improved customer satisfaction and loyalty.

Key Takeaways:

This case study of Dogface Equipment highlights several critical takeaways for businesses of all sizes:

  • The Importance of a Modern Website: In today’s digital world, a modern website is not a luxury but a necessity. An outdated website can significantly hinder online presence and business growth.
  • Content is King: Creating high-quality, informative content that speaks to your target audience is essential for SEO success. Search engines reward websites that provide valuable information.
  • The Power of SEO: Implementing best practices for search engine optimization ensures your website is easily discoverable by potential customers searching for your products and services.
  • The Value of Mobile Optimization: With the ever-increasing mobile browsing landscape, ensuring your website is optimized for mobile devices is critical to capturing a wider audience.


The case of Dogface Equipment serves as a compelling example of how investing in a website revitalization can lead to substantial growth. By prioritizing a user-friendly design, content creation, and strategic SEO, Dogface Equipment achieved a website transformation that delivered significant increases in website traffic and revenue. This case study underscores the importance of adapting your website to meet the needs of today’s digital consumers and demonstrates the ROI achievable through a well-executed website strategy.