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Lux Coach Leasing – Badass Buses

Luxury & Comfort Elevated
We reimagined Lux Coach Leasing’s online presence to highlight the premium experience of their fleet. From plush leather seating and ambient LED lighting to panoramic windows and state-of-the-art audiovisual systems, the site immerses visitors in the luxury and comfort that define the brand. Visuals and language were carefully selected to mirror the elegance and exclusivity of high-end private travel.

Insider Clout & VIP Connections
Devan Austin isn’t just the owner—he’s a trusted insider in the entertainment world. His relationships with Machine Gun Kelly, Jelly Roll, and the cast of Ghost Adventures are integrated into the site to build trust and enhance the sense of exclusivity. These authentic connections reinforce the company’s ability to deliver true celebrity-level service.

Tour Estimator Tool
We designed and developed the “Tour Estimator,” a fully interactive quote generator. Users can input tour details—such as trip length, mileage, number of coaches, and fuel cost—to receive instant, dynamic pricing estimates. This tool provides transparency, improves user confidence, and enhances the booking experience.

VIP Membership & Exclusive Offers
We created a dedicated VIP portal with secure login access. Members receive early access to premium coaches, custom-tailored discounts, and special offers tied to major events and celebrity endorsements. The backend supports seamless offer management and user-specific personalization to increase customer retention and satisfaction.

From Concept to Execution
Our team handled every aspect of the project—from initial creative direction to live deployment. We crafted the full UI/UX design, built custom front-end and back-end functionality, and wrote all content. The final product is fully responsive, brand-consistent, and optimized for performance and usability.

Results & Impact
Lux Coach Leasing now stands out as a top-tier provider in the luxury charter market. The custom estimator tool has increased booking inquiries by making pricing more accessible. The VIP portal drives engagement and repeat business, while Devan’s public associations strengthen the company’s authority and brand prestige.

Key Features

  • Highroller Estimator: Real-time tour quote generator with adjustable parameters
  • VIP Portal: Secure member access to personalized offers and early booking privileges
  • Full-Service Execution: Visual design, content creation, front-end development, and backend architecture
  • Brand Strategy: Leveraging high-profile industry connections to elevate customer trust

Project Summary
This project elevated Lux Coach Leasing from a transportation service to a lifestyle brand. The site merges striking visual storytelling with powerful tools that enhance the user experience and reflect the luxury, trust, and exclusivity the company delivers.